Google and Dell co-brand TV advertising
In a prior post, I made an observation about some Google banner ads I had seen in an online forum, and an assertion that it might be the beginning of the end to google’s reputed aversion to traditional advertising. Since that observation I have seen the new TV spot cobranded between Dell and Google. The Ad features the unique looking Google Search appliance as part of a server rack. The appliance is built by Dell, but branded by Google, the story and video can be found here.
Wonder what we’ll see next……
No commentsGoogle Advertising?…
Google, arguably the worlds most impactful brand (it’s a tough argument these days), built this incredible brand without the use of any traditional forms of advertising, nor has Google used many forms of “marketing communications” in general. Until today, I’d never seen a banner ad, like this banner i saw in a forum this morning:
Could it be that Google has abandoned their aversion for advertising, and will we begin to see more outbound marketing communications from this outstanding brand? If/when you find other Google advertising, or interesting competitive advertising please add comments to this post!
No commentsTen Principles of Consumer Generated Advertising Campaigns
I was recently reading Max Kalehoff’s blog about Consumer Generated Advertising Campaigns and really think he hits the nail on the head. Many of his comments echo the outcomes of the module from our Brand Summit moderated by Colin Decker. I encourage you to read it and take heed when thinking about using CGM (Consumer Generated Media) in your next campaign.
Important to note that a CGM campaign must be connected to larger business goals (otherwise why bother?) and that CGM is not necessarily a less costly alternative than traditional production as this avenue can be very resource intensive. Finally, item ten in his list is a big winner in my book. Move from campaign to platform. One of Colin’s points during our session and echoed by Max is that the big mistake marketers make is producing a successful CGM campaign, and not “letting it live.” As Max says, “prepare a platform to facilitate and leverage sustained engagement and brand return.”
What do you think?
2 commentsOlympic Logo: What do you think?
The new logo for the 2012 London Olympics has elicited an amazing amount of controversy. According to Jacque Rogge, President of International Olympic Committee, “this is a truly innovative brand logo that graphically captures the essence of the London 2012 Olympic Games — namely to inspire young people around the world through sport and the Olympic values.” According to many others it is an atrocious symbol that should be immediately scrapped. According to an article in the Times Online by Robert Booth, “The logo, designed by Wolff Olins, a London branding agency, and approved by Tessa Jowell, the culture secretary, was launched to almost universal disdain”. Personally, I am still trying to digest it. My first impression is that it is shockingly unattractive, and reminiscent of post-punk eighties graphics. I’m trying very hard to be open minded and see if it grows on me…but so far, it’s not working! I wonder what you think? I’d love some feedback…especially if you can defend it!
Looking forward to Liquid Brand Summit 2008.
The Liquid Brand Summit 2007 was great!
The feedback we’ve received from many of the attendees has been extremely positive. And the experience was also great for us at Liquid. The summit was a wonderful opportunity to discuss topics about branding that are dear to our hearts. It gave us the chance to share challenges and solutions with people that face the same issues every day, and to put together a set of Best Practices.
We’re already starting the planning process for next year, and we’re evaluating potential dates and locations. We’re also updating the Liquid Brand Summit site, which will include some of the critical content from the original site + a dedicated blog + a photo gallery. Check it out!
Social Media & Conversation Marketing
A new book on Social Media covers the biggest trend in marketing.
Derek Gordon, VP of Marketing at Technorati suggests taking a look at a new book titled “The New Influencers” by Paul Gillin. The book is mentioned in an article by Dean Takahashi who covers the technology business for the Mercury News. The book covers the relatively new trend of “conversation marketing”, which has been facilitated through blogs and social media. The author shares many viewpoints with Derek Gordon, who facilitated a session on “Blogs and Social Media” at the Liquid Brand Summit 2007, including the notion that companies need to be more transparent, stop trying to control messages, and start joining the conversation in a meaningful manner. Now you have something to read poolside!
Photo Gallery: Liquid Brand Impact Awards 2007
See the pictures from the Brand Impact Awards 2007 Awards!
On May 15, 2007 Liquid Agency announced the winners of the Liquid Brand Impact Awards. Google received the overall Brand of the Year Award as well as B2C Brand of the Year. Cisco received the B2B Brand of the Year Award. A PDF listing all of the winners can be downloaded from www.liquidagency.com
In the meanwhile, enjoy the pictures!!!
Liquid Brand Summit elicits great feedback.
Organizing the Liquid Brand Summit was no easy task. It required making sure that we had amazing Session Leaders and a group of savvy marketers who would engage in open conversation about the burning issues about brand building today. However, the effort was well worth it. The feedback that we’ve received so far has been tremendous…THANK YOU!
We’re also glad to have started some stimulating conversations…check out Jennifer LeBlanc’s blog. In related news, check out Rob Enderle’s blog, where he mentions the Brand Impact Awards!
Podcast: Panel Discussion at Liquid Brand Summit 2007
Moderated by John Fortt, Senior Editor, Business 2.0
After the sessions were closed and the top best practices had been identified, the nine Session Leaders from the Liquid Brand Summit gathered for an engaging discussion moderated by John Fortt, Senior Editor at Business 2.0. We captured the dialogue for your listening pleasure. Enjoy!
Podcast: James Gegory, CEO of CoreBrand speaks at Liquid Brand Summit 2007
James Gregory featured speaker at Liquid Brand Summit 2007.
CoreBrand believes that corporate branding is about communicating with multiple audiences about the essence of leadership. It’s about creating a specific overall impression of the company in the minds of customers, employees, vendors, stockholders, the media—anyone who’s important to continued viability and success as an organization.
As the featured speaker at the Liquid Brand Summit 2007, James Gregory, CEO of CoreBrand presented some interesting thoughts about how building and maintaining corporate brand can have a direct positive impact on a company’s performance. Enjoy the podcast!
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