We were flipping through the pages of one of our favorite trade publications - HOW Magazine - and were pleasantly surprised to see some of Olive’s products featured in the June issue. Liquid is the branding firm behind the Olive brand…and it is our goal to make sure the brand gets noticed and is differentiated.

We have worked closely with Olive’s management since the inception of the company in the development of its brand identity, product design, interface, website, marketing, etc. Although the company is still small, it has built huge awareness amongst audiences interested in high quality sound – and we’re happy to see that the brand is starting to also reach the design community.

As part of the effort to build brand differentiation we suggested working with notable designers to further evolve how Olive’s products looked. The first one that came to mind was Karim Rashid. We’ve worked with Karim on other projects and we enjoyed it very much. Karim is not only one of the world’s best known designers of furniture, architecture and objects of desire…but is also an accomplished musician who DJs at events all over the globe. He agreed to collaborate on one of Olive’s products, the OPUS No.5, and the result is a series featuring Karim’s complex techno-patterns and singularly vibrant color palette.

To learn more about Olive and the latest products we’ve designed for them, visit olive.us…or check out the Olive Case Study on our site. And to wonder at the latest creations by Karim Rashid, visit karimrashid.com, you will find that this prolific designer is set on changing the way that we interact with just about everything around us.

Of course, if you’re a designer you probably already subscribe to HOW Magazine…but if you don’t here’s a link to sign up: HOW Magazine.com

Author: Justin Vandeberghe
Category: Brands & Blogs, Brands in general