The Silicon Valley Business Journal is San Jose’s leading source of comprehensive business news and in-depth analysis….and we are very happy that this week they decided to feature Liquid Agency in the Small Business profile section. The article mentions a bit of our history and some of the work we’ve been doing for HP. In fact, the campaign we’ve been designing should launch next week in the highly anticipated “Person of the Year” issue – and will also appear on the online version in the form of a highly interactive digital campaign.

Here’s an excerpt from the article:

For almost a decade, Silicon Valley technology companies have tapped Liquid Agency when they need help with branding, marketing and advertising, from setting up an eye-catching booth at a trade show to reaching out to consumers over Twitter. Its clients include HP, Microsoft, VMware and Intuit, as well as non-tech businesses such as Adidas. Liquid – its name refers to how a brand is “liquid” and ever changing — was founded by Scott Gardner and Alfredo Muccino. They started afresh after their previous firms were acquired during the dot-com bubble. Gardner was at Image Network and Muccino was at Muccino Design Group. They have since expanded by opening an office in Portland in June 2008, where they service Adidas and Microsoft among other clients. Most recently, in early November, Liquid merged with Marty Neumeier’s Neutron LLC, a digital think tank in San Francisco. Although not a large agency, it still manages to compete in the big leagues. Gardner, the CEO, said its clients reap the benefits of employing a high quality team and getting better access to the senior staff — at a lower cost than a large agency. “We’re one of the few agencies that has been really able to work consistently with the big brands on significant projects,” he said. “Those companies are coming to us and have faith that an independently owned, medium-size company can handle jobs that typically might go to a large global agency that are extremely expensive and, in some cases, extremely slow.”

You can read the entire article in the News section on our site….and don’t laugh at the picture!

Author: Alfredo Muccino
Category: Brands in general