Between March 23rd and 25th, Las Vegas became the destination of choice for the most influential retail marketing people in the world, as they gathered for GlobalShop, the industry’s biggest expo and conference. GlobalShop is where retailers and brand managers go to find retail design, in-store marketing, and technology solutions – and it is where Alfredo Muccino, the Chief Creative Officer of Liquid Agency delivered a timely presentation addressing how brands can leverage technology to stimulate sales at retail.

This year’s event was a definite reflection of the state of the industry. More than other sectors, retailers are feeling the effects of the economic downturn, which means that with lower revenues and decreased spending, many people that usually attend the show decided to eliminate this year’s trip from their budget. The crowds were thinner, yet the atmosphere was far from somber and while organizations like POPAI – The Global Association for Marketing at Retail – celebrated the growth in their membership, retailers looked for ways to create more impact for less money.

Alfredo Muccino delivered a one hour presentation titled “How are brands using technology to drive sales” that was attended by a cross section of retailers, brands and their agencies. The presentation uses a variety of case studies (including best practices from Apple, adidas, Intel, Starbucks and Nike) to illustrate how savvy brands are incorporating social media, mobile technology, RFID, widgets, e-couponing and other technologies to create traffic, drive sales and promote loyalty.

We’re making the presentation available here, so feel free to download it and let us know if you have any questions. Download: The GlobalShop 09 Seminar Presentation. If you have specific questions, please contact:
alfredo@liquidagency.com

Author: Alfredo Muccino
Category: Brands in general