As I write this post, I’m afraid I may get a call from the Italian Consulate. I am, after all, an Italian citizen…and very proud of the design heritage for which Italy is known. However, on a recent visit to Florence and Rome I realized that just because it’s designed in Italy, it does not mean it’s good design. Case in point…the marketing materials that were created to promote two separate exhibitions of Leonardo’s work - one in Florence (A) and the other in Rome (B). These caught my eye due to our recent involvement with the upcoming Leonardo exhibition at The Tech Museum of Innovation in San Jose. (Check out my previous posting). I will let you be the judge…but, in my opinion these designs miss the mark and don’t represent the design standards that I’ve come to expect from the Italian “brand”. What do you think?

Author: Alfredo
Category: Brand Personality, Brands in general