Google, arguably the worlds most impactful brand (it’s a tough argument these days), built this incredible brand without the use of any traditional forms of advertising, nor has Google used many forms of “marketing communications” in general. Until today, I’d never seen a banner ad, like this banner i saw in a forum this morning:

Could it be that Google has abandoned their aversion for advertising, and will we begin to see more outbound marketing communications from this outstanding brand? If/when you find other Google advertising, or interesting competitive advertising please add comments to this post!

Author: Alex Littlewood
Category: Advertising, Brand Strategy, Brands & Blogs, Brands in general