http://www.liquidbrandexchange.com It's all about the brand Mon, 01 Mar 2010 20:12:22 +0000 http://backend.userland.com/rss092 en   We’ve definitely won our share of design awards over the years: Our work has been honored in many design competitions for projects that have included identity, packaging, publications, environments, retail merchandising, and interactive design. That said, we’re particularly proud of the recognition we received at the IDEA 2009 competition...and in ... http://www.liquidbrandexchange.com/liquid-agency%e2%80%99s-industrial-design-work-is-honored-by-idea-2009/ Can Neuromarketing Improve Campbell’s Soup? By Marty Neumeier In today’s Wall Street Journal (February 17, 2010), reporter Ilan Brat describes how Campbell’s is employing “neuromarketing” techniques to peel back the mysteries of label design. Using biometric tools such as eye-tracking, videotaping, and special vests that capture skin-moisture levels, heart rates, ... http://www.liquidbrandexchange.com/can-neuromarketing-improve-campbell%e2%80%99s-soup/ Culture Quiz By Marty Neumeier, author of The Designful Company Transformation is in the air. Business leaders across industries are recognizing that “old school” management isn’t up to the task of nonstop innovation. As a result, companies that were once run from the top down are steadily shifting to a more networked ... http://www.liquidbrandexchange.com/steal-this-idea-culture-quiz/ During a meeting with HP we learned that they were involved with The Plastiki Expedition – and we hoped very much that we’d have an opportunity to work on the initiative. After all, this is about a nautical adventure and our name is Liquid! Lucky for us, a few weeks ... http://www.liquidbrandexchange.com/the-plastiki-expedition-an-amazing-adventure-for-a-great-cause/ The Silicon Valley Business Journal is San Jose's leading source of comprehensive business news and in-depth analysis....and we are very happy that this week they decided to feature Liquid Agency in the Small Business profile section. The article mentions a bit of our history and some of the work we’ve ... http://www.liquidbrandexchange.com/liquid-agency-is-profiled-in-the-silicon-valley-business-journal/ WSDIA: A very talented group of people that take design seriously. On a recent trip to New York I was introduced to a small, but very talented firm: WSDIA.According to their website: "Our name WeShouldDoItAll (WSDIA) is simply a goal. Designers and all other professionals alike should not feel constrained to ... http://www.liquidbrandexchange.com/great-design-from-our-friends-at-wsdia-in-ny/ AOL turns into Aol. The company that used to be called AOL, and was recently spun off from Time Warner, is shrinking in size in order to survive...and now its name and logo are shrinking as well. Perhaps as a reflection of its intention to cut about 2,500 jobs, AOL ... http://www.liquidbrandexchange.com/what-do-you-think-about-the-new-aol-brand/ Talking and Thinking about Design Thinking. On Wednesday night I attended an event at the Thomson Reuters center in NY featuring Roger Martin, the dean of the Rotman School of Management at the University of Toronto; Tim Brown, the CEO of IDEO; and Will Setliff, VP of Strategy, Insights and Innovation ... http://www.liquidbrandexchange.com/the-design-thinking-lecture-series/ > That is big news! We're very excited about sharing this information with our clients and partners. We've been working on this merger for a while. We wanted to make sure that it would benefit our clients, and we're certain that it will. In fact, the combination of the strengths of ... http://www.liquidbrandexchange.com/the-transformation-begins/ A great title from a good writer. Austin Howe is a writer that was referred to me by Dave Williams, Liquid's Creative Director in Portland. We were pitching a job for Microsoft, and we needed a writer on the team. Dave suggested Austin, and also told me about Austin's recent book, ... http://www.liquidbrandexchange.com/i-suggest-you-read-designers-dont-read/