Archive for the 'Liquid Brand Summit' Category
Save up to $200 with the Early Bird rate for the Liquid Brand Summit 2008!
Last week we launched the Liquid Brand Summit site…and we’ve opened up the registration process by offering a discounted Early Bird rate to anyone that signs up by December 15th.
The Early Bird rate represents a savings of up to $200 off the Late Registration fee (which is $850). So, if you want to attend, sign up fast!
Check out the site: www.liquidbrandsummit.com
No commentsTen Principles of Consumer Generated Advertising Campaigns
I was recently reading Max Kalehoff’s blog about Consumer Generated Advertising Campaigns and really think he hits the nail on the head. Many of his comments echo the outcomes of the module from our Brand Summit moderated by Colin Decker. I encourage you to read it and take heed when thinking about using CGM (Consumer Generated Media) in your next campaign.
Important to note that a CGM campaign must be connected to larger business goals (otherwise why bother?) and that CGM is not necessarily a less costly alternative than traditional production as this avenue can be very resource intensive. Finally, item ten in his list is a big winner in my book. Move from campaign to platform. One of Colin’s points during our session and echoed by Max is that the big mistake marketers make is producing a successful CGM campaign, and not “letting it live.” As Max says, “prepare a platform to facilitate and leverage sustained engagement and brand return.”
What do you think?
2 commentsLooking forward to Liquid Brand Summit 2008.
The Liquid Brand Summit 2007 was great!
The feedback we’ve received from many of the attendees has been extremely positive. And the experience was also great for us at Liquid. The summit was a wonderful opportunity to discuss topics about branding that are dear to our hearts. It gave us the chance to share challenges and solutions with people that face the same issues every day, and to put together a set of Best Practices.
We’re already starting the planning process for next year, and we’re evaluating potential dates and locations. We’re also updating the Liquid Brand Summit site, which will include some of the critical content from the original site + a dedicated blog + a photo gallery. Check it out!
Social Media & Conversation Marketing
A new book on Social Media covers the biggest trend in marketing.
Derek Gordon, VP of Marketing at Technorati suggests taking a look at a new book titled “The New Influencers” by Paul Gillin. The book is mentioned in an article by Dean Takahashi who covers the technology business for the Mercury News. The book covers the relatively new trend of “conversation marketing”, which has been facilitated through blogs and social media. The author shares many viewpoints with Derek Gordon, who facilitated a session on “Blogs and Social Media” at the Liquid Brand Summit 2007, including the notion that companies need to be more transparent, stop trying to control messages, and start joining the conversation in a meaningful manner. Now you have something to read poolside!
Podcast: Panel Discussion at Liquid Brand Summit 2007
Moderated by John Fortt, Senior Editor, Business 2.0
After the sessions were closed and the top best practices had been identified, the nine Session Leaders from the Liquid Brand Summit gathered for an engaging discussion moderated by John Fortt, Senior Editor at Business 2.0. We captured the dialogue for your listening pleasure. Enjoy!
Podcast: James Gegory, CEO of CoreBrand speaks at Liquid Brand Summit 2007
James Gregory featured speaker at Liquid Brand Summit 2007.
CoreBrand believes that corporate branding is about communicating with multiple audiences about the essence of leadership. It’s about creating a specific overall impression of the company in the minds of customers, employees, vendors, stockholders, the media—anyone who’s important to continued viability and success as an organization.
As the featured speaker at the Liquid Brand Summit 2007, James Gregory, CEO of CoreBrand presented some interesting thoughts about how building and maintaining corporate brand can have a direct positive impact on a company’s performance. Enjoy the podcast!
James Gegory, CEO of CoreBrand speaks at Liquid Brand Summit 2007 : Play Now | Play in Popup | DownloadPodcast: Cammie Dunaway, CMO of Yahoo! speaks at Liquid Brand Summit 2007
CMO of Yahoo is the keynote speaker at Liquid Brand Summit 2007.
A seasoned executive with over 20 years of marketing experience, Cammie Dunaway oversees all of Yahoo!’s consumer, enterprise and partnership marketing initiatives, from brand and marketing communications to product planning and positioning to execution of customer acquisition and retention strategies.
As the keynote speaker at the Liquid Brand Summit 2007, Cammie Dunaway shared how Yahoo! Goes about building a 360º brand, and also gave us a peek at the latest Yahoo! Advertising campaign. Enjoy the podcast.
Cammie Dunaway, CMO of Yahoo! speaks at Liquid Brand Summit 2007 [45:17m]: Play Now | Play in Popup | Download (339)
