Liquid Agency took home 12 awards at this year’s ADDY Awards Gala, including two of the coveted ADDY Statuettes, representing work that was considered the best in its category. The ADDYs honor creative excellence by recognizing the best work of local agencies, as judged by a panel of peers. The party and awards ceremony was hosted by the Silicon Valley Chapter of the American Advertising Federation, on March 4 at the Marriott Hotel, downtown San Jose.  This year’s party was smaller than in previous years – a reflection of the tough economic climate – yet the mood was festive, as it seems that Silicon Valley is starting to show signs of recovery.

Liquid Agency received a Best of Category ADDY award for the brand identity refresh we delivered for the Golden Gate Chapter of the Young President’s Organization – a global network of CEOs. The YPO GG Chapter includes mostly CEOs from the technology sector, so we created a visual style that reflects the dynamic and progressive nature of the members.

“We’re happy that the judges have selected to give us these awards,” said Alfredo Muccino, Chief Creative Officer of Liquid Agency. “We participate every year because we believe that it is important to play an active role in our local creative community – especially during times like these, when many clients have cut their budgets and agencies have struggled to survive.”

Once the awards ceremony had come to a close, we celebrated in true Liquid style with friends, family and some of the other agencies that participated in the competition. It was a night of camaraderie and friendship shared with many of the agencies that keep Silicon Valley a center of world-class creativity and innovation.

Below is a complete list of all the awards received by Liquid Agency:

ADDY Young Presidents Organization Branding
Gold ADDY Sezmi Packaging
Silver ADDY Microsoft Office for Mac Retail Merchandising
Silver ADDY Aviat Logo
Silver ADDY Aviat Website
Silver ADDY Adidas Motorsports Microsite
Silver ADDY Olive Advertising Campaign
Silver ADDY HP Advertising Campaign
Bronze ADDY Alex Logo / Brand Identity
Bronze ADDY Addison Avenue
Bronze ADDY HP Microsite

To see the all of projects that won at this year, as well as past awards and competitions, click here.

Author: Alfredo Muccino
Category: Advertising, Brands in general, Events, Interactive, Logos, Packaging, Success Stories

I was recently reading Max Kalehoff’s blog about Consumer Generated Advertising Campaigns and really think he hits the nail on the head. Many of his comments echo the outcomes of the module from our Brand Summit moderated by Colin Decker. I encourage you to read it and take heed when thinking about using CGM (Consumer Generated Media) in your next campaign.

Important to note that a CGM campaign must be connected to larger business goals (otherwise why bother?) and that CGM is not necessarily a less costly alternative than traditional production as this avenue can be very resource intensive. Finally, item ten in his list is a big winner in my book. Move from campaign to platform. One of Colin’s points during our session and echoed by Max is that the big mistake marketers make is producing a successful CGM campaign, and not “letting it live.” As Max says, “prepare a platform to facilitate and leverage sustained engagement and brand return.”

What do you think?

Author: Kyle Krajewski
Category: Advertising, Brand Management, Digital Branding, Interactive, Liquid Brand Summit