Archive for the 'Digital Branding' Category
Alfredo Muccino to speak at GlobalShop09.
Alfredo Muccino, Liquid Agency’s CCO, is scheduled to deliver a seminar about using technology to drive sales at retail.
GlobalShop is the largest annual tradeshow of its kind in the world, featuring more than 800 exhibitors of fixtures, digital signage, visual merchandising and in-store marketing products. GlobalShop’s conference program which has hosted more than 50,000 attendees features experts in store design and shopper marketing…and Alfredo Muccino, the Chief Creative Officer is amongst the speakers at this year’s conference.
As part of GlobalShop 09, Alfredo will be delivering a presentation on March 24th at The Sands Expo in Las Vegas titled “Technology, Brands and Retail: The New Landscape”. The one hour seminar will address the many different ways that brands are leveraging technology to make a bigger impact at retail. Using real case studies and current examples, Alfredo will explore how savvy brands are connecting with customers online and in-store using new technologies—ranging from social media to mobile devices. The presentation will focus on how brand managers and retailers can leverage the opportunities inherent in this new marketing landscape to create traffic, drive sales and build more loyalty from customers.
Last year Alfredo delivered a seminar on “Building Brands at Retail”, which was very well received and was attended by over 300 retail professionals, including retailers, brand marketers, creative agencies and merchandising fabricators.
Due to the difficult economic landscape, everyone expects that attendance at this year’s show will not be as high as last year’s event - however the folks that will attend will be the ones that are serious about their business. According to Alfredo, “The retail industry is being gravely affected by the economic downturn, and every brand and every retailer is interested in ways to drive sales. This seminar will help people understand how they can leverage technology to do just that - and do it cost-effectively”.
For more information visit www.globalshop.com
No commentsTen Principles of Consumer Generated Advertising Campaigns
I was recently reading Max Kalehoff’s blog about Consumer Generated Advertising Campaigns and really think he hits the nail on the head. Many of his comments echo the outcomes of the module from our Brand Summit moderated by Colin Decker. I encourage you to read it and take heed when thinking about using CGM (Consumer Generated Media) in your next campaign.
Important to note that a CGM campaign must be connected to larger business goals (otherwise why bother?) and that CGM is not necessarily a less costly alternative than traditional production as this avenue can be very resource intensive. Finally, item ten in his list is a big winner in my book. Move from campaign to platform. One of Colin’s points during our session and echoed by Max is that the big mistake marketers make is producing a successful CGM campaign, and not “letting it live.” As Max says, “prepare a platform to facilitate and leverage sustained engagement and brand return.”
What do you think?
2 commentsSocial Media & Conversation Marketing
A new book on Social Media covers the biggest trend in marketing.
Derek Gordon, VP of Marketing at Technorati suggests taking a look at a new book titled “The New Influencers” by Paul Gillin. The book is mentioned in an article by Dean Takahashi who covers the technology business for the Mercury News. The book covers the relatively new trend of “conversation marketing”, which has been facilitated through blogs and social media. The author shares many viewpoints with Derek Gordon, who facilitated a session on “Blogs and Social Media” at the Liquid Brand Summit 2007, including the notion that companies need to be more transparent, stop trying to control messages, and start joining the conversation in a meaningful manner. Now you have something to read poolside!
