Archive for the 'Brands & Blogs' Category
Olive’s products by Karim Rashid in HOW!
We were flipping through the pages of one of our favorite trade publications - HOW Magazine - and were pleasantly surprised to see some of Olive’s products featured in the June issue. Liquid is the branding firm behind the Olive brand…and it is our goal to make sure the brand gets noticed and is differentiated.
We have worked closely with Olive’s management since the inception of the company in the development of its brand identity, product design, interface, website, marketing, etc. Although the company is still small, it has built huge awareness amongst audiences interested in high quality sound – and we’re happy to see that the brand is starting to also reach the design community.
As part of the effort to build brand differentiation we suggested working with notable designers to further evolve how Olive’s products looked. The first one that came to mind was Karim Rashid. We’ve worked with Karim on other projects and we enjoyed it very much. Karim is not only one of the world’s best known designers of furniture, architecture and objects of desire…but is also an accomplished musician who DJs at events all over the globe. He agreed to collaborate on one of Olive’s products, the OPUS No.5, and the result is a series featuring Karim’s complex techno-patterns and singularly vibrant color palette.
To learn more about Olive and the latest products we’ve designed for them, visit olive.us…or check out the Olive Case Study on our site. And to wonder at the latest creations by Karim Rashid, visit karimrashid.com, you will find that this prolific designer is set on changing the way that we interact with just about everything around us.
Of course, if you’re a designer you probably already subscribe to HOW Magazine…but if you don’t here’s a link to sign up: HOW Magazine.com
No commentsGoogle Advertising?…
Google, arguably the worlds most impactful brand (it’s a tough argument these days), built this incredible brand without the use of any traditional forms of advertising, nor has Google used many forms of “marketing communications” in general. Until today, I’d never seen a banner ad, like this banner i saw in a forum this morning:
Could it be that Google has abandoned their aversion for advertising, and will we begin to see more outbound marketing communications from this outstanding brand? If/when you find other Google advertising, or interesting competitive advertising please add comments to this post!
No commentsLooking forward to Liquid Brand Summit 2008.
The Liquid Brand Summit 2007 was great!
The feedback we’ve received from many of the attendees has been extremely positive. And the experience was also great for us at Liquid. The summit was a wonderful opportunity to discuss topics about branding that are dear to our hearts. It gave us the chance to share challenges and solutions with people that face the same issues every day, and to put together a set of Best Practices.
We’re already starting the planning process for next year, and we’re evaluating potential dates and locations. We’re also updating the Liquid Brand Summit site, which will include some of the critical content from the original site + a dedicated blog + a photo gallery. Check it out!
Social Media & Conversation Marketing
A new book on Social Media covers the biggest trend in marketing.
Derek Gordon, VP of Marketing at Technorati suggests taking a look at a new book titled “The New Influencers” by Paul Gillin. The book is mentioned in an article by Dean Takahashi who covers the technology business for the Mercury News. The book covers the relatively new trend of “conversation marketing”, which has been facilitated through blogs and social media. The author shares many viewpoints with Derek Gordon, who facilitated a session on “Blogs and Social Media” at the Liquid Brand Summit 2007, including the notion that companies need to be more transparent, stop trying to control messages, and start joining the conversation in a meaningful manner. Now you have something to read poolside!