Archive for the 'Brand Strategy' Category
The Liquid Brand Breakfast
On Tuesday, June 17 a crowd of brand marketers from a broad range of tech companies attended the Liquid Brand Breakfast featuring Tim and Ben Bajarin from Creative Strategies, who shared their insight about the future of mobile technology. The event is invitation-only and it was attended by senior branding and marketing execs from Adobe, Cadence, Nvidia, Intel, and other respected tech companies.
Tim and Ben Bajarin are from Creative Strategies - one of the most respected analyst and consulting firms in the valley.
Tim is the elder of the two and the President of the company - and he started the morning by giving us his perspective on the state of Silicon Valley. The good news is that - according to Tim - Silicon Valley is poised to remain the leading source of innovation on the globe. This is due not just to the culture that has been created in the valley, but also because of the infrastructure that has been built here over the last 25 years. And the next wave of innovation is all about mobility.
Ben is Tim’s son - although you would not be able to tell by the way he looks. He provided us with an in-depth evaluation of where mobile technology is heading - and offered the attendees with very valuable insights around the branding challenges and opportunities ahead. His presentation included some interesting examples demonstrating how companies can create brand experiences that are valuable and non-intrusive through mobile technology.
The presentation included a lively Q&A session where attendees where able to ask very specific questions about issues relevant to their companies or their interests. It was obvious by the nature of the questions that this topic was quite timely for all that attended.
To learn more about Tim and Ben Bajarin, please visit Creative Strategies.com. They are fascinating individuals who work with leading tech firms helping them stay ahead of trends.
Also, they’ve provided us with a PDF of their presentation, and you can download that right here.
To learn more about the Liquid Brand Breakfast and get on our invite list, please click on this link and we’ll be glad to let you know when we organize the next one.
As a note, I’d like to thank Ron Gonzales of Presencia Technology for being our sponsor at the Capital Club. To learn more about Presencia and the services it offers to its clients, please visit PresenciaInvestments.com
Lastly, if you have any comments about the topic of Mobile Technology and how brands can leverage it to reach their audiences in relevant ways, please respond to this blog - and we’ll be glad to keep the conversation going.
Don’t forget to check out our pictures from the event as well!
No commentsGoogle Advertising?…
Google, arguably the worlds most impactful brand (it’s a tough argument these days), built this incredible brand without the use of any traditional forms of advertising, nor has Google used many forms of “marketing communications” in general. Until today, I’d never seen a banner ad, like this banner i saw in a forum this morning:
Could it be that Google has abandoned their aversion for advertising, and will we begin to see more outbound marketing communications from this outstanding brand? If/when you find other Google advertising, or interesting competitive advertising please add comments to this post!
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