Archive for the 'B2B' Category
Marty Neumeier at Brand ManageCamp 2010.
Brand ManageCamp 2010 is an intensive two-day conference that features the most engaging and dynamic speakers in branding. This year, Marty Neumeier, Director of Transformation at Liquid Agency has been selected along with twelve peers to speak at this renowned event in Las Vegas, September 21-22.
Created by experienced branders over eight years ago, the Brand ManageCamp marketing conference has become a place to generate new ideas today’s brands need in order to survive. Industry mavericks, best-selling authors, world-renowned experts – these leaders in innovative brand thinking will cover a wide variety of topics to help broaden perspectives, generate fresh, actionable ideas, and become a stronger marketer and a more dynamic leader. Some topics will include: Determine where to spend your precious marketing dollars, Drive innovation and creativity through a discipline of inspiration, Get big results by thinking and acting small, and much more.
“Industry professionals attend this conference because they want fresh inspirations on how to take their brand to the next level,” said Marty Neumeier. “I’m both honored and excited to be able to share what I’ve learned at an event like this.”
Marty will be speaking on Wednesday, September 22 about “How to build a culture of nonstop innovation” from his latest book, The Designful Company. In an era of fast-moving markets and leap-frogging innovators, companies can no longer merely “unlock” wealth. Today they have to actively “create” wealth, or end up in the fossil layers of business history. As a result, brand-builders have a once-in-a-lifetime opportunity to play a key role in the next management revolution.
Find out more about Brand ManageCamp 2010 here.
No commentsWhat happens at CES…
What happens at CES…does not stay in Las Vegas.
This year’s show attracted more than 130,000 attendees. The city of Las Vegas was inundated with techno-geeks from all over the world, showing off their new products and drooling over the latest gadgets. Getting a cab was a nightmare…and every restaurant was booked.
But all of this tells us that the technology sector is healthy - and people’s appetite for tech products is still strong.
The convention floor featured venerable tech brands alongside newcomers that are giving established brands a run for their money.
The level of activity - from deal-making to entertainment were as hectic as ever, with each company vying for attention in a very crowded environment. Standing out at CES is no easy feat.
We’re putting together our annual CES Report, with photos of booths and other branding activities that we observed while cruising the show floor. So, stay tuned…and we’ll post it on our site over the next few days.
No commentsGoogle and Dell co-brand TV advertising
In a prior post, I made an observation about some Google banner ads I had seen in an online forum, and an assertion that it might be the beginning of the end to google’s reputed aversion to traditional advertising. Since that observation I have seen the new TV spot cobranded between Dell and Google. The Ad features the unique looking Google Search appliance as part of a server rack. The appliance is built by Dell, but branded by Google, the story and video can be found here.
Wonder what we’ll see next……
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