Alfredo Muccino, Liquid Agency’s CCO, is scheduled to deliver a seminar about using technology to drive sales at retail.

GlobalShop is the largest annual tradeshow of its kind in the world, featuring more than 800 exhibitors of fixtures, digital signage, visual merchandising and in-store marketing products.  GlobalShop’s conference program which has hosted more than 50,000 attendees features experts in store design and shopper marketing…and Alfredo Muccino, the Chief Creative Officer is amongst the speakers at this year’s conference.

As part of GlobalShop 09, Alfredo will be delivering a presentation on March 24th at The Sands Expo in Las Vegas titled “Technology, Brands and Retail: The New Landscape”. The one hour seminar will address the many different ways that brands are leveraging technology to make a bigger impact at retail. Using real case studies and current examples, Alfredo will explore how savvy brands are connecting with customers online and in-store using new technologies—ranging from social media to mobile devices. The presentation will focus on how brand managers and retailers can leverage the opportunities inherent in this new marketing landscape to create traffic, drive sales and build more loyalty from customers.

Last year Alfredo delivered a seminar on “Building Brands at Retail”, which was very well received and was attended by over 300 retail professionals, including retailers, brand marketers, creative agencies and merchandising fabricators.

Due to the difficult economic landscape, everyone expects that attendance at this year’s show will not be as high as last year’s event - however the folks that will attend will be the ones that are serious about their business. According to Alfredo, “The retail industry is being gravely affected by the economic downturn, and every brand and every retailer is interested in ways to drive sales. This seminar will help people understand how they can leverage technology to do just that - and do it cost-effectively”.

For more information visit www.globalshop.com

Author: Alfredo
Category: B2C, Brand Differentiation, Brands in general, Competitive Advantage, Digital Branding, Technology