Give Print a Chance!
Last Friday I had the pleasure to be the keynote speaker at the PINCshow - the annual gathering of the Printing Industries of Northern California. Liquid Agency was hired to design this year’s logo and marketing materials…based on a 60’s theme. I worked closely with Z (our senior designer on this project) and we developed a heart shaped logo featuring the words “Peace. Love. Print.”…and with a drip of ink falling from the bottom of the heart. I titled the keynote address “Give Print a Chance”…and spoke about the need for the industry to rally around the idea of collaboration, innovation, uniqueness and quality. The presentation was interrupted by a group of young students carrying colorful protest signs, chanting “Give print a chance!”. OK…the truth is that we planned this it as a bit of subversive distraction to add a little fun to the proceedings…and it did get a few laughs. The PINCshow was attended by over 1,000 people…and indication that the printing community is alive and well in Northern California. To see more photos, just click on this link: PINCphotos.

So, what about the FREE STUFF?
By the way we have a few of these collectible buttons…so, if you like buttons and want one of these, just drop me a note and I’ll send it to you. We also have a few of the limited edition posters we created for the show. Again, drop me a note and I’ll be glad to send you a signed copy.

Photos:
A. The poster being carefully printed by the craftsmen at Curry Graphics.
B. This image graced the cover of the PINCshow program.
C. A photo of me trying to look like a politician - an Italian one :). Photo by Greg Habiby
D. Our colorful student protesters having fun with their crazy posters.

Ciao!

Alfredo Muccino
Chief Creative Officer
Liquid Agency
alfredo@liquidagency.com

Author: Alfredo Muccino
Category: Brands in general