Archive for March, 2009
Liquid Agency delivers seminar on retail branding practices at GlobalShop09.
Between March 23rd and 25th, Las Vegas became the destination of choice for the most influential retail marketing people in the world, as they gathered for GlobalShop, the industry’s biggest expo and conference. GlobalShop is where retailers and brand managers go to find retail design, in-store marketing, and technology solutions – and it is where Alfredo Muccino, the Chief Creative Officer of Liquid Agency delivered a timely presentation addressing how brands can leverage technology to stimulate sales at retail.
This year’s event was a definite reflection of the state of the industry. More than other sectors, retailers are feeling the effects of the economic downturn, which means that with lower revenues and decreased spending, many people that usually attend the show decided to eliminate this year’s trip from their budget. The crowds were thinner, yet the atmosphere was far from somber and while organizations like POPAI – The Global Association for Marketing at Retail – celebrated the growth in their membership, retailers looked for ways to create more impact for less money.
Alfredo Muccino delivered a one hour presentation titled “How are brands using technology to drive sales” that was attended by a cross section of retailers, brands and their agencies. The presentation uses a variety of case studies (including best practices from Apple, adidas, Intel, Starbucks and Nike) to illustrate how savvy brands are incorporating social media, mobile technology, RFID, widgets, e-couponing and other technologies to create traffic, drive sales and promote loyalty.
We’re making the presentation available here, so feel free to download it and let us know if you have any questions. Download: The GlobalShop 09 Seminar Presentation. If you have specific questions, please contact:
alfredo@liquidagency.com
Alfredo Muccino to speak at GlobalShop09.
Alfredo Muccino, Liquid Agency’s CCO, is scheduled to deliver a seminar about using technology to drive sales at retail.
GlobalShop is the largest annual tradeshow of its kind in the world, featuring more than 800 exhibitors of fixtures, digital signage, visual merchandising and in-store marketing products. GlobalShop’s conference program which has hosted more than 50,000 attendees features experts in store design and shopper marketing…and Alfredo Muccino, the Chief Creative Officer is amongst the speakers at this year’s conference.
As part of GlobalShop 09, Alfredo will be delivering a presentation on March 24th at The Sands Expo in Las Vegas titled “Technology, Brands and Retail: The New Landscape”. The one hour seminar will address the many different ways that brands are leveraging technology to make a bigger impact at retail. Using real case studies and current examples, Alfredo will explore how savvy brands are connecting with customers online and in-store using new technologies—ranging from social media to mobile devices. The presentation will focus on how brand managers and retailers can leverage the opportunities inherent in this new marketing landscape to create traffic, drive sales and build more loyalty from customers.
Last year Alfredo delivered a seminar on “Building Brands at Retail”, which was very well received and was attended by over 300 retail professionals, including retailers, brand marketers, creative agencies and merchandising fabricators.
Due to the difficult economic landscape, everyone expects that attendance at this year’s show will not be as high as last year’s event - however the folks that will attend will be the ones that are serious about their business. According to Alfredo, “The retail industry is being gravely affected by the economic downturn, and every brand and every retailer is interested in ways to drive sales. This seminar will help people understand how they can leverage technology to do just that - and do it cost-effectively”.
For more information visit www.globalshop.com
No commentsLiquid Agency re-brands the California Association of Museums.
On Thursday morning, February 25, 2009, Alfredo Muccino, Chief Creative Officer at Liquid Agency, unveiled the new brand identity that Liquid designed for the California Association of Museums at the Annual CAM Conference in San Francisco. This year’s conference was held at the Kabuki Hotel in San Francisco, and was well attended by members of the association from across the State. To very positive response, the new logo was shown to CAM members for the first time immediately following a panel discussion moderated by Don Sanchez, the arts and entertainment reporter for ABC7.
A few months ago, Liquid Agency was hired by the CAM board of directors to craft a new brand identity for the association. The project was initiated in part as a way to celebrate the organization’s 30 year anniversary, but also to represent the growth of the association – in terms of its membership and also in terms of the services and resources that it provides its members. As the next phase in the assignment, Liquid will start designing a new website and the organization’s marketing collateral.
According to Alfredo Muccino, “Designing the new logo and brand identity for CAM was a distinct honor. Getting a chance to work with an organization that helps support museums in California and contributes to the cultural wealth of our communities is extremely rewarding at many levels. Liquid has participated in the branding of many local cultural projects, but this one was special since its reach was statewide.”
The design work was well received by the association members and its board of directors. Here’s a quote from Celeste DeWald, Executive Director, California Association of Museums: “We’re very pleased with the work that Liquid Agency has done on our brand identity. The new logo is distinctive and clean - and it reflects the diverse and dynamic nature of the association and its members. We’re very excited about it.”
Above are images of the current logo and the new one, as well as applications of the new identity to conference bags, t-shirts and business cards. As soon as we launch the new website, we will let you know.
In the meantime, we’d love to hear your opinion on the new identity.
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