Archive for January, 2008
The CES2008 Branding Report is out!
If you were not at CES, and you want to take a look at some of the booths and read our notes about what we thought was cool and what was not that great, then you should download our CES2008 Branding Report. It is 25 pages choke full of commentary and photos. Here are a few to wet your appetite. A: This is a photo of the now infamous D-Link girls (We warn you that we don’t have any photos of the D-Link booth!). B: Here’s a picture of Alfredo Muccino, our Chief Creative Officer trying out a pair of video glasses. He’s now a big fan of this technology…and has not taken the glasses off in a week. C: This is an new item we discovered at CES. Not just a phone, but a life-size device that comes with you wherever you go. Meet the new phone-buddy!
Seriously…the report has been very well received by the folks that are on on our mailing list. So you may want to check it out. It’s available through our website - just download the PDF. It’s a lot safer than going to Las Vegas!
Comments are off for this postWhat happens at CES…
What happens at CES…does not stay in Las Vegas.
This year’s show attracted more than 130,000 attendees. The city of Las Vegas was inundated with techno-geeks from all over the world, showing off their new products and drooling over the latest gadgets. Getting a cab was a nightmare…and every restaurant was booked.
But all of this tells us that the technology sector is healthy - and people’s appetite for tech products is still strong.
The convention floor featured venerable tech brands alongside newcomers that are giving established brands a run for their money.
The level of activity - from deal-making to entertainment were as hectic as ever, with each company vying for attention in a very crowded environment. Standing out at CES is no easy feat.
We’re putting together our annual CES Report, with photos of booths and other branding activities that we observed while cruising the show floor. So, stay tuned…and we’ll post it on our site over the next few days.
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