On Wednesday, 9/19, the Wall Street Journal ran an article about Google hiring Andy Berndt, co-president of New York’s Ogilvy and Mather! Google, the 2007 Liquid Agency Brand Impact Awards Brand of The Year (B2C and Overall), has brought Mr. Berndt into the fray as the Managing Director of Googles new Creative Labs Unit. I’m not exactly sure what the Creative Labs unit is, so if anyone know’s please comment on this posting! Is this yet another move towards traditional advertising, will Mr. Berndt be heading up a major advertising effort for Google, or will Google leverage his expertise to help sell more advertising to major advertisers?

Author: Alex Littlewood
Category: Brands in general