Archive for June, 2007
Google Advertising?…
Google, arguably the worlds most impactful brand (it’s a tough argument these days), built this incredible brand without the use of any traditional forms of advertising, nor has Google used many forms of “marketing communications” in general. Until today, I’d never seen a banner ad, like this banner i saw in a forum this morning:
Could it be that Google has abandoned their aversion for advertising, and will we begin to see more outbound marketing communications from this outstanding brand? If/when you find other Google advertising, or interesting competitive advertising please add comments to this post!
No commentsTen Principles of Consumer Generated Advertising Campaigns
I was recently reading Max Kalehoff’s blog about Consumer Generated Advertising Campaigns and really think he hits the nail on the head. Many of his comments echo the outcomes of the module from our Brand Summit moderated by Colin Decker. I encourage you to read it and take heed when thinking about using CGM (Consumer Generated Media) in your next campaign.
Important to note that a CGM campaign must be connected to larger business goals (otherwise why bother?) and that CGM is not necessarily a less costly alternative than traditional production as this avenue can be very resource intensive. Finally, item ten in his list is a big winner in my book. Move from campaign to platform. One of Colin’s points during our session and echoed by Max is that the big mistake marketers make is producing a successful CGM campaign, and not “letting it live.” As Max says, “prepare a platform to facilitate and leverage sustained engagement and brand return.”
What do you think?
2 commentsOlympic Logo: What do you think?
The new logo for the 2012 London Olympics has elicited an amazing amount of controversy. According to Jacque Rogge, President of International Olympic Committee, “this is a truly innovative brand logo that graphically captures the essence of the London 2012 Olympic Games — namely to inspire young people around the world through sport and the Olympic values.” According to many others it is an atrocious symbol that should be immediately scrapped. According to an article in the Times Online by Robert Booth, “The logo, designed by Wolff Olins, a London branding agency, and approved by Tessa Jowell, the culture secretary, was launched to almost universal disdain”. Personally, I am still trying to digest it. My first impression is that it is shockingly unattractive, and reminiscent of post-punk eighties graphics. I’m trying very hard to be open minded and see if it grows on me…but so far, it’s not working! I wonder what you think? I’d love some feedback…especially if you can defend it!
