Archive for May, 2007
Looking forward to Liquid Brand Summit 2008.
The Liquid Brand Summit 2007 was great!
The feedback we’ve received from many of the attendees has been extremely positive. And the experience was also great for us at Liquid. The summit was a wonderful opportunity to discuss topics about branding that are dear to our hearts. It gave us the chance to share challenges and solutions with people that face the same issues every day, and to put together a set of Best Practices.
We’re already starting the planning process for next year, and we’re evaluating potential dates and locations. We’re also updating the Liquid Brand Summit site, which will include some of the critical content from the original site + a dedicated blog + a photo gallery. Check it out!
Social Media & Conversation Marketing
A new book on Social Media covers the biggest trend in marketing.
Derek Gordon, VP of Marketing at Technorati suggests taking a look at a new book titled “The New Influencers” by Paul Gillin. The book is mentioned in an article by Dean Takahashi who covers the technology business for the Mercury News. The book covers the relatively new trend of “conversation marketing”, which has been facilitated through blogs and social media. The author shares many viewpoints with Derek Gordon, who facilitated a session on “Blogs and Social Media” at the Liquid Brand Summit 2007, including the notion that companies need to be more transparent, stop trying to control messages, and start joining the conversation in a meaningful manner. Now you have something to read poolside!
Photo Gallery: Liquid Brand Impact Awards 2007
See the pictures from the Brand Impact Awards 2007 Awards!
On May 15, 2007 Liquid Agency announced the winners of the Liquid Brand Impact Awards. Google received the overall Brand of the Year Award as well as B2C Brand of the Year. Cisco received the B2B Brand of the Year Award. A PDF listing all of the winners can be downloaded from www.liquidagency.com
In the meanwhile, enjoy the pictures!!!
Liquid Brand Summit elicits great feedback.
Organizing the Liquid Brand Summit was no easy task. It required making sure that we had amazing Session Leaders and a group of savvy marketers who would engage in open conversation about the burning issues about brand building today. However, the effort was well worth it. The feedback that we’ve received so far has been tremendous…THANK YOU!
We’re also glad to have started some stimulating conversations…check out Jennifer LeBlanc’s blog. In related news, check out Rob Enderle’s blog, where he mentions the Brand Impact Awards!
Podcast: Panel Discussion at Liquid Brand Summit 2007
Moderated by John Fortt, Senior Editor, Business 2.0
After the sessions were closed and the top best practices had been identified, the nine Session Leaders from the Liquid Brand Summit gathered for an engaging discussion moderated by John Fortt, Senior Editor at Business 2.0. We captured the dialogue for your listening pleasure. Enjoy!
Podcast: James Gegory, CEO of CoreBrand speaks at Liquid Brand Summit 2007
James Gregory featured speaker at Liquid Brand Summit 2007.
CoreBrand believes that corporate branding is about communicating with multiple audiences about the essence of leadership. It’s about creating a specific overall impression of the company in the minds of customers, employees, vendors, stockholders, the media—anyone who’s important to continued viability and success as an organization.
As the featured speaker at the Liquid Brand Summit 2007, James Gregory, CEO of CoreBrand presented some interesting thoughts about how building and maintaining corporate brand can have a direct positive impact on a company’s performance. Enjoy the podcast!
No commentsPodcast: Cammie Dunaway, CMO of Yahoo! speaks at Liquid Brand Summit 2007
CMO of Yahoo is the keynote speaker at Liquid Brand Summit 2007.
A seasoned executive with over 20 years of marketing experience, Cammie Dunaway oversees all of Yahoo!’s consumer, enterprise and partnership marketing initiatives, from brand and marketing communications to product planning and positioning to execution of customer acquisition and retention strategies.
As the keynote speaker at the Liquid Brand Summit 2007, Cammie Dunaway shared how Yahoo! Goes about building a 360º brand, and also gave us a peek at the latest Yahoo! Advertising campaign. Enjoy the podcast.
No commentsBrand Summit 2007: Best Practices Coming Up…
The Liquid Brand Summit was a lot of fun.
About 100 people participated in the Liquid Brand Summit 2007 and helped identify the Best Practices in branding for technology companies. The discussions during the sessions were insightful and stimulating. The session leaders included some brilliant minds from brands like AOL, eBay, Adobe, Technorati, and Linden Labs. And the participants included folks from brands like Oracle, Intel, EA, Intuit, etc.
Now, we’re hard at work compiling all of the findings so we can share them with the world.
As soon as they’re done we’ll post them on the Liquid Agency site, and I will keep all of you informed through this blog!
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